
A new wine app for the iPhone, iPad and iPod Touch has been launched by wine blogger Miss Bouquet. My Wine Friend offers consumers a platform to build a ‘notebook’ of the wines they’ve been drinking, enjoying – and those they haven’t liked. It allows users to take photos of, write their own tasting notes on, and rate wines using a star system – a tool designed to ultimately help general wine consumers get to know their own wine tastes.
The creator of Miss Bouquet explains: “When I started my blog two years ago, I wanted to write about wine in the way I speak about wine when I’m out and about with friends, not in wine trade talk. The research I’ve done shows that consumers who enjoy wine want to know more about it but they don’t necessarily want to join a wine club, subscribe to a wine magazine or pay to go on a wine course, the app has been designed to reflect that, it’s about the we live now and the way we drink now. ………











